May 2025

Don't know where to start with Kbeauty?
With my business taking me to Seoul multiple times a year, these are my top tried and tested picks for someone who doesn't know where to start
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Expanding By Sophie Hood
2
Entering the UK Market: Insights from Australia and My First Weeks in the US
Surprise! We are also expanding into the UK.... and it feels.. familiar?
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Expanding By Sophie Hood
🎙️ 12 Guests, 12 Lessons: What I've learnt from interviewing some of the top growth businesses in Australia
Here to save you listening to 12 hours of our Podcast "Don't At Me" with Sophie & Belle
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Expanding By Sophie Hood
Everything I Thought I Knew About Doing Business in America Is Wrong
Unlearning, recalibrating, and thriving in a country that’s bred for ambition.
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Expanding By Sophie Hood
3

April 2025

Is It Really Possible to Bootstrap a Product-Based Business?
The reality people don't talk about enough.. possible but brutal
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Expanding By Sophie Hood
My favourite piece of business advice
Being naïve gave me the courage to move. This is why I believe in launching before you know everything
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Expanding By Sophie Hood
A Quieter Space to Say What I Actually Want
A few weeks ago, I was sitting in the Qantas lounge, waiting to board my flight to New York from Sydney, when I saw it — my 1,500-word feature in Inside…
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Expanding By Sophie Hood
© 2025 Sophie Hood
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